This is a special project, because it is commissioned by my wife Iris. With my conceptual and visual help she is kickstarting her career as an osteopath. I established her brand identity and website, which was Adobe Muse Site of the Day on the 29th of March 2017!
For this project I used the following percentage of my skills (at that time).
My wife is born in Indonesia and her middle name is Rahina, which is Indonesian for ‘sun’ or ‘day’. In addition, she is a true sun worshiper. Enough reasons to make the sun one of my biggest inspirations for her logo. The other visual element in the logo is a hand, which hints at manual care. In her work as osteopath, she manually searches the body for loss in mobility. Sun and hand combined, the logomark visualizes an upcoming sun that could be a hand as well.
The logo mark and typography are made out of lines to keep the logo as light and fresh as possible with lots of whitespace.
The visual style
In general, the medical sector is not known for their exciting visual styles. They are often rather dull and full of cliches. A real shame, but a good opportunity for my wife to stand out. I wanted her visual style to be fresh and exciting in comparison with other medical brands, while maintaining her professional and reliable attitude. To achieve this I play with contrast a lot:
For the colors I chose a color scheme with a bold contrast between a cool trustworthy blue and a warm exciting yellow. A nice addition is that these are also the colors of Tilburg, the city where Iris has established her practice.
In the typography and other graphic elements there is a contrast between modern and classic. For the typography I used a contrast between modern sans serif and rounded typefaces and a more classic serif font for the body text. The overall graphic elements are very modern with bold square faces and plenty of whitespace. To contrast this I used a an image of a classic engraving and desaturated photographs.
Often medical websites contain way too much information and forget to focus on the users’ emotions. For Iris, I wanted to steer away from this and keep the website pretty and approachable. That’s why I made a simple one-page website with only the information you need in clearly divided content blocks. It worked out pretty good, because the website was chosen to be Adobe Muse Site of the Day on the 29th of March 2017!
I hope you like my creative work. If you do, maybe we can create something even better together? Please say hello!