For this project I used the following percentage of my skills (at that time).
concepting
graphic design
ui design
My wife is born in Indonesia and her middle name is Rahina, which is Indonesian for ‘sun’ or ‘day’. In addition, she is a true sun worshiper. Enough reasons to make the sun one of my biggest inspirations for her logo. The other visual element in the logo is a hand, which hints at manual care. In her work as osteopath, she manually searches the body for loss in mobility. Sun and hand combined, the logomark visualizes an upcoming sun that could be a hand as well.
The logo mark and typography are made out of lines to keep the logo as light and fresh as possible with lots of whitespace.
In general, the medical sector is not known for their exciting visual styles. They are often rather dull and full of cliches. A real shame, but a good opportunity for my wife to stand out. I wanted her visual style to be fresh and exciting in comparison with other medical brands, while maintaining her professional and reliable attitude. To achieve this I play with contrast a lot:
For the colors I chose a color scheme with a bold contrast between a cool trustworthy blue and a warm exciting yellow. A nice addition is that these are also the colors of Tilburg, the city where Iris has established her practice.
In the typography and other graphic elements there is a contrast between modern and classic. For the typography I used a contrast between modern sans serif and rounded typefaces and a more classic serif font for the body text. The overall graphic elements are very modern with bold square faces and plenty of whitespace. To contrast this I used a an image of a classic engraving and desaturated photographs.
I hope you like my creative work. If you do, maybe we can create something even better together? Please say hello!